realmaverick - 6:10 pm on Mar 7, 2012 (gmt 0)
Several weeks ago, a colleague and I were debating on whether or not a competitor can harm your rankings. I always liked to believe they couldn't, but as with anything in SEO, I had my doubts.
So I did a test on one of my pages, on a website I didn't care too much about. It had a first page rank for over a year.
I paid for 150 PR 1-5 links, pointing to this page, with 3 rather targeted terms.
Within a week of the links starting to roll out, the page disappeared and has now been gone for over 6 weeks.
My plan now, is to request the anchor text be changed, to more natural text, "click here" "website name" and see whether the page can recover and indeed, take advantage of the link juice, that perviously paralysed the page.
What are your experiences with this?
My guess is, that it's reversible. It will be interesting to find out.