---- Who Believes There is Still "No Link" Betweeen G Depts?
tedster - 3:40 am on Mar 8, 2012 (gmt 0)
It's the bottom line that connects. Financial targets.
As far as I know, the organic search team employs only user satisfaction KPIs, not financial ones. That was the main reason that Matt Cutts first started posting in webmaster forums.
He knew that there was no Adwords influence - and he understood how long-term-deadly such an influence would be, so he wanted to counter that impression. He wanted to counter it mostly to help webmasters think more clearly about organic search, not just for the purposes of "spin".
I've worked with a lot of companies who do both organic SEO and Adwords. Nothing I've seen in those stats has been suspicious.