Whitey - 10:35 pm on Mar 7, 2012 (gmt 0)
It's the bottom line that connects. Financial targets.
All purpose in a business is driven by this. So if departments talk, or don't talk there has to be a connect in policy and strategic direction that drives that bottom line.
The only avenues to do this are :
- Raise traffic to G
- Raise yield to G by various tactics. We all know what those are.
- Retain recurring revenues for the sake of G's sustainability.
If you tie your fortunes on the back of G, you may find you have no saddle to ride on one day, even if the great beast you ride, keeps telling you things you want to hear. It is still a wild beast tamed by no-one.