randle - 10:23 pm on Mar 7, 2012 (gmt 0)
Google has cracked SEO wide open.
Well, there should still be some time devoted to thinking about what rote factors cause sites to rise in the rankings. However, I will say the amount of time you want to spend doing that should be drastically less than what it was years back; the return just isn't their.
Every hour you spend thinking about the algorithm and ways to tweak your site to rank better, is one less hour you put into just making the site better.
How to best allocate your time and money to achieve an increase in visitors has changed. I used to spend a lot more time on these very forums than I do now, I'm less fixated on the facets and changes of the Google algorithm than I was - I miss it, but I'm better for it.