That the thing though isn't it? I feel like a puppet with a huge Google hand up my ass! How many of you went out & upgraded your servers when they hinted server speed would become a ranking factor? I know I did! Yet their homepage now has so much crap on it half the time my search is missing the first few letters because the page hasn't loaded! Now we'll all go out and spend £££ on site redesigns in the hope their latest algo will like us again. that is until the next time. A SEARCH engine should connect users with the sites they want, not what Google THINKS they want(littered with adverts). Come on, it's like they don't have plenty of revenue streams without now killings the SERP's!
Talking of which the SERP's have now looked the same for me for over 24hrs.