wingslevel - 1:52 pm on Mar 23, 2012 (gmt 0)
To Scottsonline's point about above the fold, I just did a search for a very competitive 2 word keyword (48,000,000 results). I am also at 1600x1200, so, my fold is about as generous as they come. I can't even see 1 complete organic result on the page (it gets cut off at the snippet).
I have 3 premium ads across the top with a local map to the right. Under the three ads I have 7 local results. Relevance is very poor here - my search was food related and i got a payless shoe store and a steel distributor. Underneath the local results was the title of the first organic result with, as i mentioned, only on line of the snippet visible above the fold. Under the map were 6 adwords.
So, to summarize, gogle is serving us up 9 ads, 7 poor local results and less than one organic result. Since most users are looking for organic results when they go to google, isn't that their "content". How do you think they would rank our pages if we had only one line of content above even a 1200 pixel high fold?! Obviously they want us to "do as we say, not as we do". Each day I lose more respect for google. What a shame.