mhansen - 6:52 pm on Mar 15, 2012 (gmt 0)
This is a big pill to swallow for us Webmasters...
As people spend more time on Google's search site looking through its extensive "entity" database, there would also be more pages, or inventory, on which to place ads, said a person with knowledge of the initiative.
(bold by myself)
Google is coming right out and saying... We are going to use your content and wrap our ads around it.
The time to block Googlebot may be here.