ohno - 7:38 am on Mar 7, 2012 (gmt 0)
How are you guys testing the SERP's? The trouble I find with what Tedster is saying(which is perfectly reasonable) is thus far, since May Day, I haven't been able to pin these dire periods to anything in the SERP's! Yesterday was awful, I'd swear we had a DNS issue! Yet I check the SERP's & although they look a mess still we are still on page 1 for the terms that convert. This algo reminds me of that old fild war games, the thing is out of control, it's like they pull it back into line only for it to go off on one a few days later!
On the subject of (sales) conversions is there a thread open for that? It may be an idea to start one where the ecom guys can post?