I guess I got tired of typing it each time, but, when I mention conversions in this google seo forum, I am talking only about sales from organic google referrals. As I have mentioned in earlier posts, I have over a decade of benchmark data and I know when I am receiving garbage traffic. These days I am seeing periods of hours of low converting traffic followed by periods of hours of very high converting traffic. There are many of us that have been experiencing this phenomena. In my case, my sampling is easily large enough to discount any anomalies. Long tail traffic is way screwed up. That's a fact, plain and simple.