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---- Google Updates and SERP Changes - Mar 2012


networkliquidators - 2:29 am on Mar 7, 2012 (gmt 0)


Folks, your orders (conversions) over a short time period don't really help anyone understand Google Updates and SERP Changes - not even you ;)

If you occasionally see a long term pattern about conversions and can definitively track it back to the SERPs, then yes - please share. But otherwise, I would rather not see hour-by-hour sales reports, especially when they don't change.


Tedster is right. You need to understand your visitor base. For example, my visitors typically come to my site and then go off to do some more research. To regain a visitor, you need to provide other avenues to get them back. A bit of this stems from your trust signals on the web.

Even the product's for sale price will influence a potential buyer. If you are selling popular widgets for under $100, you may be more likely to make a quicker conversion. If you are selling products in the $1,000+ range, a visitor isn't simply going to hand over his financial information because you have it for sale and YOU think your site is the best choice.

My advice, step back and look at what you are selling and all the information you are providing to your visitor. I know what I am posting is a bit broad, but only us webmaster's have our own data to interpret to develop the best possible decisions for our sites. I am new to the E-comm experience but am figuring out how to gain Google organic traffic even when Amazon and the other massive brands are reserving search ranks.


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