rajivatre - 1:30 pm on Mar 6, 2012 (gmt 0)
Like hockey, you have to move to the spaces to score goals.
Marketing is a moving target.
Diversification in both channel marketing AND your business approach is definitely critical.
Developing a truly unique business proposition you are passionate about is priceless.
Very well said CainIV.
I will just add few things.
Try to work on a Real World model. If you have a information website think whether you can get readers to subscribe it for very nominal amount?
Try to hire some marketing company or marketing or sales professional on commission basis who will sell your site to real clients in offline world.
Diversification is not at all easy to say the least.
Most of us we rely 100% on our Adsense or Affiliate income.
But many times we forget the real world principles of business.
For any business you have to have your own Clients. Its not good idea to work to get clients to somebody else.
Diversify in all ways.
The way you run the site, the way you market your site, the way you earn from your site, the way how you utilize your profit from the site.
And last but not least any business online or offline carries a risk.
I know one example, many small businesses (who were dependant on a big manufacturing company) closed down when that company moved to some other place.
So again its very true Never Put all Your eggs in one basket Online or Offline.
Quick Note: Dataguy posted a nice post when i was writing this and I really admire how much he must be earning with pandalized site. So my post is not pointing to anyone specific just a general thought.