Planet13 - 9:21 pm on Mar 1, 2012 (gmt 0)

The free ebook idea is excellent, thanks.

What? I had an excellent idea? I need to write this down on my calendar!

Seriously, I have read some stories by people who were web masters for years and threw in the towel after Panda started to cull sites.

On the other hand, I have talked to some people / looked at some sites that are RUN BY PEOPLE WHO HAVE NO IDEA WHAT SEO IS. In fact, I am not sure they would be able to spell "SEO". They have never even heard of Panda, and I am not sure they EVER look at their traffic stats.

Their sites seem to be doing well and generating money for them.

How do they do it? Well, it ain't rocket surgery; The common thread for those sites is that they are (relatively) unique and they offer value to their visitors.