Sorry if this is elsewhere, but I am seeing some wild jumps in rankings for a couple of clients keywords which I cannot explain and was hoping someone may have seen this and can explain it to me better. Some keywords jumped up 6 pages onto the first page, and the keywords are very competitive. This is not personalized results as I logged out of Google, cleared cache, browsing history, etc, plus my work colleagues are all seeing the exact same as me.
So I checked from our London based VPS to make sure and the keywords are not on the first page, they are where they were before. We are based North-West UK, approx 300+ miles away from London.
I have cross checked on different browsers from my work location, checked my colleagues laptops, and still it shows those two keywords on the first page from our work location, yet really we know they are not there in other locations, possibly most/all other locations.
How is it my colleagues are all seeing the exact same as me, and in other locations it is completely different? And I'm not on about one or two positions, which I could have understood, but to see wild jumps like that is not normal.
If it is not personalized results then what else could it be? I cant see it having something to do with our IP address as we dont have a static IP, unless it is the IP range that could be forcing these strange results? Is that even possible?