---- Google Announces 40 New Algorithm Changes For February
DeeCee - 2:22 pm on Feb 28, 2012 (gmt 0)
I am playing Google games for very long now, Generally what Google publish is all useless stuff, So better ignore them.
I am right there with you. Playing the Google-two-step dance is rarely a good long-term solution. It merely helps keeping SEO consultants busy getting fees for "fixing" up web-sites to follow yet another imaginary trend.
I have learned to believe in the simple approach. Making sure that your pages have good and relevant titles and meta description, and anchor texts that are relevant and correct to where they actually lead, and a few other obvious things.
Many or most of Google's changes over are made to catch and devalue people/sites that play the system with bad information to get on top. A way to clean up Google's search prioritizations to get the scum to fall to the bottom. Not to give web-site owners and SEO consultants yet another thrilling short-term chase to follow to put themselves on top of SERPS. Better that time and money be spent on creating new, better content.
As of late, Google have not been that successful at it, given that there seem to be more and more scum floating at the top. :) So I expect many more algorithmic changes to come. To be discussed by many as new "opportunities" I am sure. :)