wokka - 8:23 pm on Feb 23, 2012 (gmt 0)
Hmm... I agree with the paradoxical nature of link building with sneaky anchor texts.
Google loves brands: not all of us owns one, so we use link building/seo to make our small sites, impersonate the real brands link profile or power, in the eyes of google. Maybe one day they will actually become brands and receive the blessing of the google gods.
I would class a lower quality/value site as spam and surely this is very easy for google's algorithm to detect. I can personally spot one as soon as I land on it, which is becoming strangely more common since all of their spam and panda updates.
My site had held a page 1 position for over five years, served tens of thousands of customers, dealt with problems courteously and efficiently.
Seems like their algorithm can't work this out, unless this is some sort of glitch in their calculations.. we'll see.
The other element is that the trophy terms don't have a very good conversion rate and I'm still getting targeted long tail and repeat orders from past customers, so all is not lost, yet.