atlrus - 3:33 pm on Feb 21, 2012 (gmt 0)
The information sections get the majority of traffic, but the visitors don't buy anything. I have put closely related products with an add to cart button on the information pages, but still people almost never buy those items.
First, I would look into the content itself, mainly, does it give your website the "aura of trust". I.e., are the articles expertly written without any mistakes, for example, or are they just "search engine" articles? A disorganized article or one with grammar mistakes is a big turn off.
Also, I would focus on advertising my website on those informational pages, rather than the products. For instance, spend some money and have a few nice banners professionally created which would be linked either to your home page or to your main store page, instead of pushing the products with direct-buy links.