Onders - 11:13 pm on Feb 20, 2012 (gmt 0)

Marketing Guy suggested the following:

Is there a more subtle route to sales? Perhaps rather than the direct shopping cart integration to article content, what about just a simple offer? Or a PDF download of your content in exchange for data capture or social share?

If you think about all the traffic you're getting - they are in the informational stage at the moment, but at some stage they may become buyers. You want to make sure you have information on as many of your visitors as possible, so that you follow them through the phases (info / sales etc)

- Try to get their email address (by offering something as suggested above - either something useful or a prize or similar)
- Get them to engage with the site (using social media). If the information is good you want as many people to like you as you can, or share your page etc
- Try to get people to input comments (another way of getting their information)

These people are all interested in your sector, so although you may not be able to sell to them right now with your website, if you have their data you can sell to them on an ongoing basis (by email or through ongoing updates on social media)

Hope this makes sense