Planet13 - 8:04 pm on Feb 20, 2012 (gmt 0)
Personally, I wouldn't do a thing till I nailed down what my conversion problem was.
I am in strong agreement with this. I just am not sure I have the wits to figure out what is causing the conversion problem.
I've had different people look at it and used a couple of different services to do test runs of orders, and nothing stands out.
My fear is it is MAYBE just a general malaise that is leaving visitors uninspired; for example, maybe they feel the product photos are ok, but not great, and maybe they feel the graphics are ok, but not great, and maybe they think other site features are ok, but not great.
Maybe the site just leaves them saying, "Meh..."
And I would never ever ever put AdSense on an ecommerce site.
That is my strong feeling too, which is why I haven't done it so far.
If I were going to do it, I would probably do it as a diagnostic tool, meaning, I would like to know which ads got clicks just so that I could get a better handle on what the visitors want. I mean, they must want SOMETHING, right?
So I would only put adsense on there if there was some way to see what ads are generating clicks and then using that data to better determine what to put on there instead.