Planet13 - 7:53 pm on Feb 20, 2012 (gmt 0)
@ Marketing Guy:
How well are your ecom pages ranking for their targeted terms? Is that traffic converting well enough?
Well, they are kind of over the map.
Some terms rank #1, some rank #2 or #3, some pages rank way down (like #40 or below) for their keyword terms, but convert well. Oddly, I don't know why THOSE pages that don't rank so well convert well.
Conversely, some of the high ranking ecommerce pages don't convert very well. I will have to filter through to get the exact metrics for the most popular ecommerce pages, but once I get the conversion rates, I will post them here.
Do you have any data to track if users are buying after multiple visits?
I am looking at google analytics and predominately it is first-day / first time visitors who are buying. We have a tiny percentage who are buying after more than one day / more than one visit, but it is a fraction of 1% of sales.
If your audience is active on social media, then is your content being shared regularly? That can be a good indicator of how your market views the information.
Well, it does get some facebook likes. I am still quite small, but people do seem to give it a significant number of likes considering the traffic levels.
Perhaps rather than the direct shopping cart integration to article content, what about just a simple offer? Or a PDF download of your content in exchange for data capture or social share?
Could you explain a little more about that? If you have any examples, that would be great.