Planet13 - 11:41 pm on Feb 19, 2012 (gmt 0)
Thanks for the input.
Solving that [the high cart abandonment rate] puzzle should be one of your highest priorities. Finding ways to improve your conversion percentages would multiply the value of everything else you do.
That is one of the difficulties I have been having. I have double- and triple-checked technical problems, and there doesn't seem to be any problems. So what I think is that people are clicking the Add To Basket button more out of curiosity than an actual desire to purchase something.
My ecommerce conversion rate is only .29 percent, which for an ecommerce site is VERY low. I attribute that low rate being due primarily to the fact that the information pages are more popular than the ecommerce pages - and that visitors to the information pages just don't buy anything.