davedm - 11:28 pm on Feb 19, 2012 (gmt 0)
meh - sure the intent is to find the BBC Football site, but Google used to be an amazing way to discover new content by putting it in front of the users eyes when they searched... now it's hiding that away (unless, I suspect, you happen to advertise or use Google+).
What if the user searches for BBC Football and is unaware they have a twitter feed/flickr gallery or other web presence with great content - or perhaps there is a brilliant critique of their coverage from another source...
Ultimately this is sneaking a change in by the back door claiming it's based on 'user intent' when the intent is for Google to force people to pay (or use G+) to feature on the front page.
Bad for users, worse for publishers, terrible for the internet. Good for Google's share price.