bhartzer - 11:21 pm on Feb 13, 2012 (gmt 0)
Does it make sense to be "social" for your business?
It's not necessarily whether or not it makes sense. If your competitors are there, then you probably need to be there, also. Whether or not it makes sense.
If your customers and potential customers are talking about you on social sites, then you need to get involved--or at least monitor it and respond in a timely manner.