ponyboy96 - 11:05 pm on Feb 13, 2012 (gmt 0)
I'll tell you like I tell most people I know. Does it make sense to be "social" for your business? If so, then spend the time. If not, don't worry about it and move on to other things.
I've got a friend that owns a residential service business. He spends a ton of time on Facebook trying to promote his business. I've shown him the analytics around the data and his ROI is beyond negative. It simply makes no sense. Yet he still does it. It hasn't improved his rankings or organic traffic one bit either.
Bottom line, social media isn't for everyone or all businesses. Even where it has somewhat of a fit, the ROI is negative. As I heard one social media manager say candidly one time, "ROI is a dirty word with social media."