Sgt_Kickaxe - 3:20 pm on Feb 13, 2012 (gmt 0)
Without being too specific what type of hobby site is it?
It's a past time people enjoy doing on weekends or after work, no collecting is involved - people just enjoy making them, improving their skills with them and using them. Demographics show both men and women enjoy the site equally and age range is 25 to 75, it's a rewarding lifelong hobby once acquired.
About demographics - I'd say a majority of my visitors could not care less about technology and most do not have social profiles they use regularly.