HuskyPup - 12:39 pm on Feb 13, 2012 (gmt 0)
Is the time in which I hold excellent rankings running out just because I refuse to take my hobby site social?
Without being too specific what type of hobby site is it?
Is it local, national or international?
Is it sport, business-related, informational, specialist hobby, past time or something else?
I feel certain subject types, regardless of whether they are company professional or specialist hobby, are simply not suited to being social sites and many people do not wish to use those sites for social networking.
For instance I supply specialised construction products in bulk for both the retail and wholesale industry and the pages carry loads of images and information however, to be honest, the best social forum board is one where loads of, mostly, women seem to frequent on a daily basis, discuss my products and link heavily to many of the different products available along with other industry related products.
All of the biggest global companies in my industry have tried social and all but one have given up, a large US retailer, and even they admit it doesn't work well and takes up a lot of time with seemingly no benefit.
Personally I feel it's our problem in that we talk "trade speak" and most tradespeople normally do not need to be told this, whereas Joe Public usually does not understand our trade speak and prefer to talk with others who have gone through a similar buying process and can talk about their experiences with the product and which companies they found good to deal with.
It's a conundrum many of us have and I am still not of the opinion that it is an absolute essential to succeed...the justification of Mr Jobsworth and lemmings seems very evident to me.