Webmasterworld Wikipedia returns a Pubcon article on the Wikipedia site. It seems Wikipedia wins the battle of the brands almost every time. You'd think it would return a webmasterworld article talking about wikipedia since that would more likely be what a visitor wanted?
edit: For fun I tried Google Bing and found a 3rd website offering to search them both at the same time, owned!
Anyway, back on topic, the pipe should not be used as a separator correct? It seems so basic that I don't know why I'd never read/heard about that before.