scooterdude - 6:00 pm on Feb 6, 2012 (gmt 0)

In the past 12 mths, Every time I've changed title tag or URL structure , to improve a site, 100% of the time, I've been reward by Google with SERP obliteration

Having read many threads like this, tis obvious that its the general experience


However, tis also obvious that there are exceptions to these generous penalties, and these exceptions, fairly vocal are consistently the same, that is, till they are not