In the last month I've noticed on every medical search I now find the big few sites, wiki, meds&ape, maybe the NIH. In every instance the independent specialty sites are gone. Up until recently I could search for a disease that comes from a tick and find a dozen independent sites including national organizations. Theyre all gone. Replaced by sites like the ones mentioned in some cases with identical information.
The same is happening on ecommerce. Google is crushing the smaller places. Domain authority is up on the big sites. All the storytelling on paid links is just that. Most of the big guys have thousands. Google was great when you could find the nugget. Now that's impossible as we are spoon fed the same garbage.
Big brother gives us what they want.
Ppc collapses yesterday too. It's either traffic down or a major overhaul. Google traffic continues to be the wrong kind.