guggi2000 - 9:54 am on Nov 8, 2012 (gmt 0)
We recovered on October 9, 12:00pm. Traffic went up by 40%... (to previous levels).
January 19: Google announces "Top Heavy" (Above the fold) update... our site goes down by 40% at once (exactly 12:00)
October 9: Google announces "Top Heavy" update... our site goes up by 40%, exactly at 12:00
FYI: We removed the ads at the end of January, and constantly moved them down a little (by a few pixels), each month.
My personal conclusions:
- It is a site wide penalty
- Google ran the update just once after 9 months
- I believe that all the changes that I have made to the site during the past 9 months did not have any influence at all. Removing the ads and waiting probably would have done the job. However, I cannot be too sure, because I added content as well, sightly played with ad position and removed ads from pages that had thin content.
Can you share your experience too, so that we can compare and optimize?