deadsea - 1:03 pm on Mar 6, 2012 (gmt 0)
After a month of minimal ads and no recovery, I put ads back. Its better to be down 30% in traffic than down 30% in traffic and an additional 50% in revenue. I did do a bunch a layout changes to highlight that my site has text content. I reduced white space above the fold, and moved lot of text up above the fold. The interesting thing is that my eCPM is higher now than it was before Jan 18th and my engagement is higher too. It turns out that this algo change prompted me to make changes that are better for my users. My site is better for it, even if I'm still down in traffic.