Leosghost - 12:49 am on Mar 4, 2012 (gmt 0)
Seems to me that somehwre since this struck I read/heard of a post/video by MC where he held up a 8.5x11 sheet of paper and one/two of those 3 inch square post it notes to illustrate the acceptable ATF ads/content ratio.
Anyone else recall that, or something like it?
IIRC it was reported ( somewhere here in WebmasterWorld ) as something he did at pubcon ..09 November 2011..
Danny and Barry have both mentioned Matt being quite specific about "above the fold" and what was "to think about" at the time..
Much more detail from Google about "above the fold" mentioned here.. [searchengineland.com...]