robdwoods - 7:56 pm on Jan 24, 2012 (gmt 0)

@fearlessrick Just because you haven't been burned by the algo update yet doesn't mean there is no need to be concerned. This has rolled out for around 1% or queries. I strongly believe that Google will quietly roll it out to more and more queries in the next few weeks. The term you currently rank #1 for may not be in the 1% group but you may still see a rankings drop if that term is included in an expanded roll out.

And, just my opinion, power users may have started to move away from Google, but until the vast majority of average, casual users of search engines change, Google will continue to dominate. I agree that no site is inviolate but I have less confidence that the "combined intellect of the internet" is enough to overcome the inertia of "good enough".

"No one in this world, so far as I know — and I have searched the record for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people" - H. L. Mencken