g1smd - 10:24 pm on Jan 22, 2012 (gmt 0) [edited by: g1smd at 10:30 pm (utc) on Jan 22, 2012]
I have an interest in this.
I'm currently looking at a site that has the company banner at the very top of the page, a thin navbar below and then the standard breadcrumb trail. Next there's a huge graphic showcasing each product. Finally, all text is well below the fold, and the bottom of the page contains a box with more navigation links in.
The site has just been converted from using flash graphics to using CSS and jquery. Additionally thousands of HTML coding errors were fixed, massive duplicate content issues were resolved, a huge amount of broken internal links fixed, titles added where missing and the site URLs changed to extensionless. The canonical tag and a bunch of redirects also feature highly.
The new site launches in a few days. Visually it looks little different to the old site. Coding wise it's a huge change. The site does not run any third-party ads whatsoever.
I am interested to see what happens. Traditionally the site should do much better, but with the latest Google changes I am wondering how much the huge graphic will hold it back.
Previews in SERPs currently show a grey box where the flash graphic resides. It will be interesting to see how quick that changes and what effect on SERPs and traffic there will be. With all the other changes it might be hard to tell how much the site is being held back. What is especially worrying is that Google might consider the site changes are in response to their updated system. In fact, work started several months ago primarily to make the site mobile-friendly and to undo the mess inflicted by some previous SEO company.
[edited by: g1smd at 10:30 pm (utc) on Jan 22, 2012]