lucy24 - 6:14 am on Jan 22, 2012 (gmt 0)

Many sites, including the big one, are not content oriented above the fold. It's typically photo, name, price, and add to cart button. In fact, on the big one, I go down two folds before I get into product description but could be because of my monitor settings.

Isn't that begging the question? Not just you. Half the people in this thread are assuming that "content" means text. The other half are assuming it means "anything other than advertising". Does anyone know?