---- Matt Cutts Announces "Above The Fold" Algorithm Launch
mhansen - 2:48 pm on Jan 20, 2012 (gmt 0)
Typical - Absolutely no advance warning, your rankings start to change before you get a chance to evaluate the impact his "news" may have on your livelihood.
Just to keep it balanced, Google, specifically Matt Cutts, announced this to be one of the targets in 2012 during Pubcon in Nov. It was even talked about pretty heavily here at WebmasterWorld. [webmasterworld.com...]
As much as I rarely ring Googles' bell for all the crap I feel they shovel onto us, I feel this change is a good one.