Marketing_Guy - 1:04 pm on Jan 20, 2012 (gmt 0)
I think people need to remember this is Google's input on how to rank in THEIR search results - it has no bearing on how Google presents their own website.
Realistically, this update is targeting the worst offenders - those who churn out crap websites and slap the ads in at the top of the page to maximise CTR. I.e. scrapper and thin content website models.
I'm going to go out a limb and suggest that maybe, just maybe, someone at Google put some thought into the fact that generally information websites run ads. Y'know maybe they've learned a thing or two from owning those small ventures called Blogspot and Adsense?
Perhaps time to dial down on the paranoia and outrage on this one? Ads = still OK. Graphics above the fold = still OK. Well design sites (regardless of copy / image ratios and placement) = still OK. MFA / borderline MFA sites = not really anymore OK than they were before.
The only real fail on this one is Google poorly wording their announcement and failing to engage the industry's concerns about the confusion. And also allowing MFA websites to rule the SERPs for many years to the point people consider to be a legitimate business model. But then that was probably just a data capture exercise...to be used in updates just like this...