tenerifejim - 12:44 pm on Jan 20, 2012 (gmt 0)
The thing that strikes me about this is that google seems to be taking a step backwards, toward onscreen factors, as opposed to social connectivity and user behavior. It sort of reminds me of back in the day when the ratio of content to html code in a document was a factor in ranking. It just seems like something that can be easily tweaked.
I pretty much agree with this. Google is making a judgement call on other people's site layout and structure. It is too subjective.
My real bugbear is that they themselves, in their own serps are the worst examples of ads above the fold.