tedster - 3:38 pm on Jan 17, 2012 (gmt 0)
that is what Nielsen was saying as he has come around.
I read that, too. But as I've often noted, Nielsen is not an SEO. And I still hate the usability aspects of this new style mega-menu, as well as the SEO.
The only places I see that new style mega-menu apparently "working" at all is for a major brand - and I still maintain they are not a good approach for SEO or for Information Architecture. They are a lazy resort for companies that worry more about their own internal use of the website than attracting new outside visitors.
For anyone who thinks it's a good thing, I suggest tracking the use of those mega-menu links over even a short period. When I do that kin any website audit,I see a bunch of them get clicked on well under 1% of the time. That's really blurring the lines of what matters on the website and what's a backwater.