Lenny2 - 5:50 pm on Jan 15, 2012 (gmt 0)
@Planet, I have respect for it... I don't think I realized that sales were down. Have you looked at the competition? I know in our niche the conversion rate in 2004 - 2007 was triple what it is today... and not because of the type of traffic... but because the economy fell out... and because of a HUGE influx of competition.
Our conversion rate has been steady since 2010... Best of luck!