StoutFiles - 2:20 am on Jan 17, 2012 (gmt 0)
And yet, that analysis (which certainly contains a major chunk of truth) can also be the little guy's cop-out. Small business still can be effective online and grow their free Google traffic. But if they assume that Google just wants to kill them off - then they fall into despair. That's not a good place to be effective.
I'm not advocating giving up. I'm strongly suggesting that Google NOT be your main source of traffic. If you depend on Google to keep your business afloat, it will fail sooner or later. Diversify everyone.