Reno - 6:30 pm on Jan 16, 2012 (gmt 0)
Good search results only exist to keep people coming back; if those results can be tweaked to improve income, they will do it.
I totally agree, and believe they will continually seek to find the line where if they cross it, they'll lose income or users or both. Once they find the line where the income stays the highest, and the user tally is at least stable, they'll stay in that zone, even if the search results suffer. They have learned what TV programmers have learned, that the public will tolerate mediocrity if it is spoon fed to them slowly, over time. I am not saying that they want mediocrity ~ I'm saying they will accept mediocrity IF profits remain high. The latest change is, IMO, proof of that statement.