sundaridevi - 1:02 pm on Jan 13, 2012 (gmt 0)

what happens when new pages are created? the rest of the population may have discovered those and loved them, but me and my mates are still locked into our personal SERPs, where these amazing new sites are buried below our "bookmarks".

The theory says that some people are more social than others. These heavily social people have lots of friends and from them the word spreads. Every market has these kinds of most influential people in any market.

Google's new search gives you a once or twice in a decade opportunity to get your message to them really cheaply.