serpsup - 3:58 pm on Jan 11, 2012 (gmt 0)
Isn't this the same kind of crap that caused Google Engineers (April 2010)
While I think Google may get some backlash for merging personal results with regular results, I don't think this is in the same vein as what Facebook was doing. Facebook was sharing private data w/ 3rd party advertisers and companies which violates privacy. Google is in theory just showing a user their own private data and private data they have access to via their social connections.
I think Google Search Plus the World is Google's equivalent of New Coke. It is all based on a major assumption that ppl actually want personal data in their search results. I have NEVER seen a relevant / useful personal result from Google with their existing integration. However, I am admittedly not a huge social user.
This is a huge gamble on Google's part... there is a very real chance that nobody wants their social results mixed with their search results... at the very least not all of the time, maybe as an "expand this search to include social results" I could see that being slightly useful.
I also think it is funny to hear how Google employees like Matt Cutts mentioned he did a search for werewolf and how great it was for showing him a picture of himself from a friend. When you are living / drinking the Google koolaid and all of your friends / co-workers are using Google Plus than just maybe you will find this integration to be a good idea.
Only time will tell but I think this is a huge overreach on Google's part.