I absolutely hate using social media but I am on it all day, it is just part of my job. My followers, fans, circlers would probably be shocked to know the last thing I want to be doing is getting social with them.
When I retire from making money on the web I am off the social media grid except for maybe a small circle of close "real life friends" I'd keep in touch with on facebook - you know, like a person not making their living on the web.
But for now the game is build out Facebook and Google + pages, grow more and more targeted twitter followers, spit out thoughts to my followers, all to get posts and sites tweeted, liked, +1'd or be left behind the ranking and search curve.
+1s, Likes, retweets etc.. are the new links. I gave up complaining about it and just do it because I have to and it sucks.