Pjman - 12:12 pm on Jan 7, 2012 (gmt 0)

I'm working on various new layouts for one of my Pandalized sites. I have the layout down after testing about 15 different versions.

I have it down to 2 different layouts that have much different metrics, yet similar layouts. I'm trying to decide which is more important Bound Rate or Time on Page.

Layout 1 -

Time on Page = 55 seconds
Bounce Rate = 38%
Exit Rate = 9%


Layout 2 -

Time on Page = 32 seconds
Bounce Rate = 10.15%
Exit Rate = 8.88%


I have a feeling the lower bounce rate wins (Layout 2), but what do you guys think?