tedster - 7:56 pm on Jan 7, 2012 (gmt 0)
Nothing is assured, nothing is understood
Doesn't that describe all marketing - in fact all business success, and even life altogether?
There's an idea we all lived with here in the early days of the web - that certain kinds of technical actions should GUARANTEE good rankings. That isn't really viable for the long term.
As I see it, Panda is a first step, still flawed of course, toward the removal of this idea - that technical precision of certain kinds should equal search traffic. Technical SEO can support good search engine traffic, because you remove obstacles and generate clear signals. But that's just support, it's not the core of what is really needed.
There's got to be more, or else it's like saying a retail shop should succeed merely because they have good decor and follow all the building codes.