Reno - 12:34 am on Jan 7, 2012 (gmt 0)
I doubt many people were complaining about google's "monopoly" when they were at number 1 for their chosen keywords
No one would ever "complain" about being #1, but that is not to say that those of us that enjoyed that position were not acutely aware how tenuous it was. I've been in the top spot for various terms pointing to various websites and I always knew that it could change in a NY minute. And for that reason I would guess that almost every single person here, even when they were #1, wanted more evenly distributed competition. At this point Google will have to do a major league screw-up to fall from grace, or, some other SE will have to come along with such a phenomenal interface & results as to blow them off the map. Neither in my opinion will happen. Google may mess up now & then, but not enough to pull the plug; and others may try to enter the fray, but none will have the extreme levels of finance available to buy the talent & the storage. So we'll be dealing with a 75%+ market share Google as far out as the eye can see. Those of us that have fallen vis-a-vis Panda will probably stay down if we keep doing what we've been doing (we all know what Einstein said about doing the exact same thing over & over and expecting different results). So re the OP, the choice is simple: Either look at approaches that we would not have considered in the past, or accept the diminished positions we now find ourselves in. Neither choice is pleasant, but that's life in Panda World.