Planet13 - 6:33 am on Jan 6, 2012 (gmt 0)
So in the collective opinion of those who have posted in this thread, what you are saying is things like "branding" are less important in ranking than has been made out, is that correct?
Because it must be a lot more difficult to brand a bunch of small sites compared to one larger site, correct? And it must be a lot harder to make a bunch of small sites look like "legitimate businesses" than it is with a single large site.
Please note I am not arguing with you (or making moral judgements about having lots of smaller sites to rank well post panda). But what I am asking is how are small, tightly focused sites ranking well when it seems that so many big name sites are at the tops of the SERPs?