Planet13 - 9:35 pm on Jan 4, 2012 (gmt 0)
We sometimes think too deep. Is the content on the two pages similar enough that combining that content on one page be of greater benefit?
thanks for asking that. That's a really good question which I have been mulling over for a while.
Certainly the user INTENT seems very different.
The blue-widgets.html (my desired landing page)is an ecommerce page that gets some conversions.
While the blue-widgets-meaning.html page - my most popular landing page - is an article that DOESN'T convert at all. It has a long time-on-page metric, but the bounce metric is pretty high. It also has the highest number of Facebook likes, for what it is worth.
In terms of content, there is some redundancy, so yes, there is enough similarity (in my opinion) that they could be combined somewhat.
In fact, currently there is an ehow informational page on blue widgets that borrows from (and cites) my blue-widgets-meaning.html page that ranks above me for the term "blue widgets"
further, ranking right BELOW my page is a wikipedia page on blue widgets, and we all know that being a wikipedia page it is an informational page, and not an ecommerce page.
So in google's mind (as well as mine), there must be SOME similarity.
I think my fear is whether google is going to turn up the significance of user intent and that google might get mixed signals about the INTENT of the page, which might hurt my rankings.
(To be honest, if I were doing this SOLELY for the users' benefit, I would keep the pages separate. However, I really can't afford to do things SOLELY for the users' benefit. I don't have enough resources to devote to a serious link-building campaign, and because there are so many adwords ads and google products that rank above me, it takes a lot of scorlling of the SERPs for users to find my listing.)
So your further opinions are appreciated.