Tallon - 3:11 pm on Jan 4, 2012 (gmt 0)

"it was only one link" is a bit of a fib, posts loaded with links were pulled and deleted.

In other news, paid content (including links) has evolved somewhat in one niche I pay close attention to, they haven't been nailed by google yet and I don't know if they ever will (big brands, high social bloggers). When this story broke, I thought it was somewhat of a confirmation that paid links wrapped in paid content are just fine if done creatively (and done by the "right" kind of folk).